DAE. Eindhoven, 2017
The Punkt Urban Mobility project has involved three top design schools: the RCA in London, Lausanne’s ECAL and Design Academy Eindhoven. The brief was to create a consumer electronics product that enhances personal mobility in the urban environment by making electric-assisted cycling easier and more accessible. The design was required to be specific to where the three Schools are situated. London, Lausanne and Eindhoven are three very different cities, in terms of both topography and culture.
Riding two up is common in the Netherlands. Now it’s also easy. The bench seat takes a passenger, and the motor takes the strain. Concealed battery, built in foot rests. Robust side stand, allowing the bike to function as instant street furniture.
Polina Baikina, Aurelie Varga, Varvara Lazareva, Ken Tsunoda, Sonia Bemelmans, Carissa Ten Tije, Paulien Nabben, Luisa Guidi, Marwane Soumer, Simone Van Doesburg, Raquel Pereira Silva, Teddy Schuyers, Lithai C. Pletain, Stephanie Bakker, Andreea Tecusan, Mirl Van Hoek, Baptiste Labat, Martin Sallieres
2017 London Design Awards, Gold Winner (Product design - concept)
2017 Salone del Mobile, Palazzo Litta, Milano, Italy